In this video, we discuss the way that reinforcement works from a dog pyschology perspective - and why its important to separate out the science from our more moralistic version of “good and bad, naughty and nice, reward and punishment”.

We also discuss the different neurotransmitters that are involved in reinforcement, and which ones are we want to appeal to based on what state of mind we intent to reinforce.

Finally, we discuss self reinforcing behaviours - where it is better for us not to directly interject in behaviours which are naturally reinforcing to our dogs.