How often do you reinforce behaviours that you don’t want? And how often do you need to do so, for your dog to keep trying or to keep performing that behaviour? If your dog jumps up at you, and you give affection to them 20% of the time, is that enough to motivate them to do it again?

In this video - we explore why our dogs are so easy to motivate, and the importance of consistency when it comes to reinforcement - as well as what happens when a dog is reinforced too much.